Sista is the tarte patisserie by Isabella Potì. The naming encompasses the style elements of Bros' to reinterpret them in a more ironic and attractive key.
THE PROJECT IS A CONSTANT PLAY BETWEEN THE IDENTIFYING ELEMENTS OF TRADITIONAL PATISSERIE, AND THE POP ELEMENTS THAT CHARACTERISE ISABELLA POTÌ’S PERSONALITY.
I HAVE CREATED A LETTERING THAT CROSSES THE TERRITORY OF MERE PATISSERIE TO APPROACH THE WORLD OF SHOWS OR FASHION. INDEED, THE LOGO COULD INDISTINCTLY REPRESENT A NEW NETFLIX SERIES ABOUT 1970s LAS VEGAS LAP DANCERS, OR A HOLLYWOOD MODEL COMPANY.
THE PROJECT PLAYS WITH ISABELLA'S HAIRCUT BY MAKING IT SIMILAR TO THE MOST ICONIC HAIRDOS OF THE HISTORY OF SHOWBIZ AND MUSIC. ALL THE EMPLOYEES, IN FACT, WILL WEAR A BLOND WIG AND A PINK MECHANICAL SUIT. AN OUTFIT THAT ISABELLA HERSELF WILL WEAR WHEN DELIVERING THE PASTRY TO CUSTOMERS.
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